In recent years, relying on the unique advantages of "the city of cloth", Keqiao has deeply cultivated the fashion creative industry, built a high-quality platform for collaborative innovation and integrated development of textile enterprises, and continuously consolidated the industrial foundation by stimulating new quality productivity, and walked out of a high-quality development road with distinctive Keqiao characteristics.

As an important focus of Keqiao to improve the quality of textile products and cultivate fashion brands, the "Keqiao Everyday Fashion" series of activities in 2024 has carried out 20 activities in succession around the three sections of "enterprise exchange", "Master class" and "Fashion Landmark Show". Among them, 12 exchanges were held by enterprises, and 25 design masters were organized to enter 40 excellent Keqiao textile enterprises, from fabric to garment design, opening up the upstream and downstream cooperation channels of the industrial chain; Six offline master classes were held to guide enterprises in product development and marketing promotion through multiple interactive forms such as workshop, docking and Q&A, and to build a learning and communication platform for nearly 400 industry practitioners; Two fashion landmark shows, including outstanding designers at home and abroad, bringing together the advantages of Keqiao fabric, helping to create a new business card of Keqiao Fashion landmark.

The "Everyday Fashion" series of activities focuses on the cutting-edge development of the industry, covering multiple dimensions such as trend analysis, product development, e-commerce operation, brand building, industry docking, fashion release and so on. Through the coordinated development of talent chain, creative chain and industrial chain, the activity not only ignited the enthusiasm for exchanges between the upstream and downstream of the industry, but also systematically consolidated the market competitiveness of Keqiao textile industry, highlighting the superposition advantage of "industry + market + science and technology innovation", and helped Keqiao fashion creative industry to glow more vigorous innovation vitality while implementing the development of new quality productivity.

Exchange by enterprises: to promote the coordination of Keqiao supply and demand side

Relying on Keqiao's deep industrial chain accumulation, "Exchange by enterprises" carried out 12 offline exchange and docking activities, and organized 25 design masters to enter 40 Keqiao fabric enterprises for docking. The diversity of high-quality fabrics has inspired the innovation of fashion designers and has been applied to the show stage of national fashion weeks.

This year, the activity deeply focused on the needs of both supply and demand, through the form of accurate matching, effectively connected the advantages of the enterprise and market trends, and through the form of enterprise exhibition hall visits, close contact with the production line and communication docking, deepened the designers' understanding of the business focus of the enterprise, product characteristics and supply chain construction. In the communication and exchange, textile enterprises and excellent designers through experience discussion and cooperation, on the one hand, the designer's clothing innovation has given Keqiao fashion elements, design masters also highly praised the innovation degree, development level, rich categories and excellent quality of Keqiao fabrics. On the other hand, textile enterprises have also learned the cutting-edge design concepts and directions of the industry from the exchange, accelerating the innovation transformation and fashion upgrading of the upstream and downstream of Keqiao textile industry chain.

The activity not only built a platform for the two sides to exchange product innovation and development, but also fully mobilized the willingness of the supply and demand sides to cooperate. Design masters in each enterprise have more sample selection, sample adjustment, some companies and designers have reached the purchase order demand and the intention of follow-up continuous cooperation. Among them, design masters Song Zuyao, Wei Dan, Sun Yao and other creative design talents of Keqiao District "Jingwei Program", integrating Eastern and Western culture and intangible heritage technology, will be found in the "enterprise exchange" of high-quality Keqiao fabrics into high level of design technology into clothing products, and successfully create a different style of fashion show in SS25 China International Fashion Week; Song Zuyao, Zhang Suddenly, Leng Qing, Wang Ziye four warp masters at the Milan Fashion Week "Keqiao Day" and 2025 spring/summer new product release conference, showed the selection of Shaoxing Golden Idea, Sheng Ran fashion, Yuhua Holdings, Caigao embroidery, small A Zhang Textile, Zhongtong Textile and other seven enterprises visited by the boutique fabric production of fashion clothing, Let the excellent products of Keqiao enterprises shine on the international stage, passing the design innovation and fashion influence of the international textile capital Keqiao.

Declaration: The content and template of this article are organized from the network, and the copyright belongs to the original author; If there is infringement, please inform in time and contact to delete.